Recent Project Experience
Created an online marketing and communications plan for a company brand revamp, including channel strategy, draft messaging, performance and review practices, and short-term social media management to support implementation.
Designed and launched a corporate cause marketing campaign with a product give-back for a software company, including mobilizing a network of online influencers, identified nonprofit partners, and drafted messaging and editorial content.
Led the creation and management of a global water-focused nonprofit organization.
Drafted and implemented sustainable event procurement policies that reduced environmental impact and overall event costs.
Developed a portfolio of giving products to support the diversification of donor revenue and engagement tools, including online donor journey mapping, issue and competitive analysis, social and promotional marketing content.
I bring insights and experience from a diverse background working in nonprofit, business and government. My career has focused on the power of storytelling to elevate brands and activate audiences.
With over 8-years experience, I have designed and directed marketing and communication projects ranging from lead generation campaigns that increase product sales to donor acquisition campaigns. I have also led program teams addressing a range of corporate social responsibilities (CSR) issues, including human rights, environmental conservation, and volunteerism, among other topics. I am a strategist and a doer, which allows me to guide clients from ideation to implementation.